Classes

USC (University of Southern California); Pepperdine University; CSUN (California State University, Northridge); UCLA and more.

• “Being Better Prepared For Your Future. The 9P’s of Marketing, Promotion, Consumer Benefits. Advertising, Agencies. Clients. Londre’s Insights & Observations into the Real World…of Marketing and Advertising” presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, to two ADV 275 (Advertising and Media Course) classes, August 2024

• Three different classes (575 Capstone Advertising Campaign, 275 Introduction to Advertising and 385 Advertising Copy and Art Strategies), three different “Is There Value in SB Spots? How Ads Fit In? The Good, Bad and Ugly, ‘24/XXIV/Super Bowl LVIII, Marketing and Advertising Lessons. The Taylor Swift Factor, For Better Decision-Making, Messaging & Campaigns, My Show and Tell. Involving You.” presentations at Pepperdine’s Seaver College, Business Administration, Communication Division, February 2024

• Loyola Law School presentation at Advertising and eCommerce Law, the Advertising Law Class 4065/E1, January 2023

• Pepperdine’s Center for Communications and Business, Capstone Advertising and IMC classes

• Foshay Tech Academy, 2014

Marketing 304: Intro Marketing Management

An introduction to marketing management’s role in an organization’s business strategy. Topics include marketing management strategy, implementation, and control; customer satisfaction and consumer behavior; product development; pricing strategy; marketing communication and promotion; distribution; global/international marketing; and marketing environment, laws, and ethics. To enhance critical thinking, communication skills, and leadership skills, the course work includes classroom discussions, case analyses, computer simulations and exercises, and written and team presentations.

COMM 541: Integrated Marketing and Media Strategies

Graduate class deals with communications, promotion, marketing and media. The course covers an understanding of the vital roles of communication within domestic and international companies. Companies must critically rethink their business mission, marketing, media, communication, and integrated strategies. Through weekly lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive companies. Students will gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry they are or may be in. Plus an understanding ofthe CEO’s responsibilities for developing a well-managed “customer driven” organization.

COMM 599: Global Communication and Media Strategies

An understanding of the vital roles of global communication within domestic and international companies. Through weekly lectures, readings, cases, computer simulations, discussions and projects, we’ll analyze tasks and procedures used in progressive global companies. Gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry you’re in. Understand the CEO’s responsibilities for developing a well-managed “customer driven” organization, plus sound global media and communication practices, processes, policies and techniques will be illustrated and explored. Gain an awareness of the major types of global problems faced by individuals, firms, corporations and organizations, with an emphasis on effective decision-making.

MBAM 619A and B: Strategy Implementation

This course is taught primarily through the case-method. Large emphasis on developing business skills such as performance analysis, change management, processes of decision-making, and communication. The purpose of this course is to enhance your capacity to do the job of a general manager. A general manager has multi-functional responsibility for the strategic performance of a business, division, profit center etc. The materials used in the course encompass a wide range of industries, businesses and issues.

MBAM 642: Advertising and Promotion Management

This course will broadly examine the management of advertising and sales promotion. Implementation and evaluation of advertising and sales promotions will be investigated in the broader context of the role of communication process in marketing efforts. There will be a balance between the theoretical and practical aspects of promotion that will make the course relevant to those interested in the careers in advertising agencies as well as those interested in product or service marketing management. The importance of integrating the firm’s various promotional activities will be stressed.

Marketing Seminars in China, including Shanghai

I have conducted marketing seminars in USA and in China. These two-day marketing seminars include relevant marketing topics for general managers, agency presidents and marketing directors. Have been held in Beijing and Shanghai. Topics include: Management, marketing principles, segmentation, targeting, pricing, promotion and many aspects under the four P’s and the 9P’s^©.

MBA 675 and MBFE 658: Marketing Management

This graduate MBA course deals with marketing, communications, promotion and media. Includes an understanding of the vital roles of Marketing within domestic and global companies. Senior management must critically rethink planning, business mission, marketing, products, pricing, promotion, distribution, targeting, partners, media, and integrated strategies. Through weekend lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive companies. Gain a lasting knowledge of challenges, questions and opportunities in your company or industry of interest. Understand the CEO’s responsibilities for developing a well-managed “customer driven” organization. Sound marketing practices, processes, policies and techniques illustrated and explored.

• USC Annenberg Orientation, 2010-2011

• Five-time Presenter with Programs including “Advertising, Signs & More,” “Branding,” and “If You Go to College, You Can Do More, See More” at Jack H. Skirball Middle School