Under “Product” and “Promotion,” under the 9P’s, what is the oddest, weirdest cologne?> Get the answer
“KYP, Know Your People, under the 9P’s of Marketing. Also know your employees, part of “People.” Know their skills and understanding of company’s marketing objectives, strategies and tactics.”
— Larry Steven Londre
Expert Counsel in Marketing, Advertising, Branding and Media for Companies, Law Firms, Seminars, the Classroom and Truly Understanding the Marketplace