If a Super Bowl TV spot costs $10 million or $333,333 per second, which doesn’t include creative or production, how much did it cost Philip Morris to sponsor “I Love Lucy” in 1953? Yes, cigarettes.> Get the answer
“Why do I not see you more often? Because the words ‘Why have you not been to see me?’ are sweeter to the ear than the words ‘Why have you come again?’”
— Idries Shah, Caravan of Dream.
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