DO YOU KNOW…
While COSTCO and grocery stores are pretty good at sampling (sales promotion, one of the elements under “Promotion” in the 9P’s of Marketing), especially during the holidays, what company had the greatest sampling program, ever, which was global?> Get the answer
“Why do I not see you more often? Because the words ‘Why have you not been to see me?’ are sweeter to the ear than the words ‘Why have you come again?’”
