Marketing Consultant

Introduction

Londre Marketing Consulting

  • Marketing Executive with expertise in creating award-winning media, marketing, sales, and collateral programs.
  • Introduced campaigns that translated strategic marketing plans into tactical sales actions — driving revenue growth, expanding market penetration, achieving dominant market share, exploiting the presence of brand equity and capitalizing on market opportunities.
  • Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships.
  • Strong conceptual/analytical skills, ability to identify new market segments.
  • Participative leader with excellent skills in cross-functional team building, motivation, quality performance and productivity improvement.
  • M.B.A in Marketing.
 
Advertising Hall of Fame recipient. Lee Clow is best known for co-creating Apple Computer's 1984 commercial, at 25th Anniversary of Walt Disney Concert Hall with Frank Gerhy
Advertising Hall of Fame recipient. Lee Clow is best known for co-creating Apple Computer’s 1984 commercial, at 25th Anniversary of Walt Disney Concert Hall with Frank Gerhy
 
Larry in Cuba in 2012
Londre, Havana, Cuba 2012
Larry in Cuba in 2017
Londre, Havana, Cuba 2017
 
Malcolm Gladwell & Larry Steven Londre at “Distinguished Speaker Series”, Manhattan Beach
 
Larry Steven Londre at 50th Anniversary of the Music Center 2014
 
“Understanding Marketing, Branding, IMC (Integrated Marketing Communications), Promotion, Advertising, Push & Pull. With Global Examples,” at Pepperdine’s Business and Communication IMC class, September, 2014

For 40 years I have taught Marketing, Global Marketing, Advertising, Communication and related classes in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication &Journalism, and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount & Pepperdine University.

 
At a meet and greet at Distinguished Speakers event. Larry Steven Londre with CNN and Sixty Minutes’s Anderson Cooper.
 
  • Active Board member of the Advertising Club of Los Angeles from 1983 to 2006, when club merged into think LA.
  • Active Board of Director, Secretary of Executive Committee, and/or member AIEF (Advertising Industry Emergency Fund)
  • Served as an expert witness in Marketing, Advertising, Business, Media and more, provided litigation support in both state and federal courts, as well as American Arbitration Association.
  • Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, advertising agency and client business practices, unfair advertising, trade libel, intentional interference, violations of Lanham Act, deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media.
  • Litigation support, approximately 53% plaintiff and 47% defendant cases. Also provided pre-litigation analysis on pending litigations, both sides.
  • I have been deposed, testified in court and arbitration: 47 times.
  • Certified Forensic Litigation Consultant (CFLC)™ Forensic Professional (FEWA), July 2015; renewed on December 17, 2018 and valid through December 31, 2021.
 
Presenting with Lynnette Ward, senior consultant Leadership Choice; Cathie Kanuit, managing partner with BVK Search; with Miriam Yong, former AMA president; and California State University, Northridge (CSUN) students at the American Marketing Association meeting, “Getting an Interview. Landing a Job. Practical, Insightful, Timely Advice and Counsel for the AMA.”